Comments ≠ Engagement

Here's a story that I read:


When we redesigned Signal vs. Noise last year, we tried to make commenting a bit more of a conscious process by placing the link to the comment form at the top of the post rather than the bottom, hiding existing comments by default, and removing the URL field to cut back on spamming.


via Pocket http://37signals.com/svn/posts/3655-comments-engagement