I don't think most iPhone users are unaware of a little detail made available with the 2.0 update. The ability to connect to an Exchange server not only let's you get your e-mail from an Exchange server, but it also lets you synchronize your contacts and calendar with that Exchange server.
The really interesting thing is it is pretty easy to imitate an Exchange server and in reality pull/push the data from some other location. A company, NuevaSync, has done just this and is making it's service available for free.
From their web site:
NuevaSync allows direct, over-the-air, native synchronization of certain smart phones and PDA devices with public PIM, and calendaring services including Google Calendar. NuevaSync does not need any software installed on your device because it uses synchronization protocols that are already built in.
This is very easy to setup. You notice that they mention Google Calendar; they also sync with Google Contacts or Plaxo Contacts, so your options are reasonably good for getting that data into your iPhone.
Check them out at http://www.nuevasync.com/ and enjoy!
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